Speed is money
Every 1-second delay in page load time reduces conversions by 7%. That's not a theory — it's data from Google, Amazon, and Walmart.
If your website takes 4 seconds to load instead of 2, you're losing roughly 14% of potential customers before they even see your product.
What makes a website slow?
Most slow websites suffer from the same problems:
- Unoptimised images — Full-resolution photos served to mobile devices
- Too much JavaScript — Heavy frameworks and third-party scripts
- No caching strategy — Every visit fetches everything from scratch
- Cheap hosting — Servers located far from your customers
What "fast" actually means
Google uses three Core Web Vitals to measure speed:
- LCP (Largest Contentful Paint) — How fast the main content loads. Target: under 2.5 seconds.
- INP (Interaction to Next Paint) — How responsive the page feels. Target: under 200ms.
- CLS (Cumulative Layout Shift) — How stable the layout is. Target: under 0.1.
Every website we build at StratixAlgo scores 95+ on Lighthouse before launch. Not as an upsell — as standard practice.
What you can do today
- Run your site through PageSpeed Insights
- Compress your images (use WebP format)
- Remove unused plugins and scripts
- Consider upgrading to a modern framework like Next.js
Or reach out to us — we'll audit your site for free and tell you exactly what's holding you back.